Social Media Management
Social Media is the fastest way to attract new customers if managed properly. There is a lot more to social media than simply having an account or posting all your promotions. There needs to be a reason for people to want to Like or Follow you in the first place. The key to social media marketing is, well… be social.
Being social means interacting with your “friends”. Commenting on their posts, acknowledging their achievements, and showing support for them. The more interest you show for others, the more credibility you will earn and the more reciprocal interest you will gain for your own posts.
Friends, Follows & Connections
Social Media does you no good if you don’t have a core audience. You need to seek out people you know and ask them to accept you as a contributing member of their social world. This is a long process and it takes time to cultivate new relationships but we can help. By providing Exec-u-sist with a list of your current clients, business associates, vendors, family members, friends and networking contacts we can research each one and beginning building your online sphere of influence. From there, we’ll be able to see who is connected to who and begin building 2nd and 3rd tier connections. The more popular you become the larger your referral base grows. Exec-u-sist wants to connect with you.
It all starts with your profile. Which social media venues like Facebook, Linked-In, Twitter, Google+, Yelp, Angie’s List, etc… will you want to be active in. We can help you understand the differences so you can make the right decisions for your business. Once your accounts are created, you will want to brand them. Personal profiles should include lots of personal pictures and business “Pages” should show the character and personality of your company culture. Always remember that people (consumers) use social media to get to know YOU. If they trust you, then you could earn their business but more importantly, you will be just a click away for them to refer you to a friend.
Word-of-mouth referrals are still the best way to grow your business. You can measure your success by the amount of new clients you earn through referrals. Social media makes it easy to refer business. The trick is getting them to want to refer you in the first place. Let Exec-u-sist help you get started today.
Frequent Posts & Tweets
Social Media Marketing is nothing like online marketing. You don’t create a site (profile), post a few promotions and wait for the phone to ring. With social media, you need to show the world who YOU are. What influences YOU? What drives YOU? What are YOU passionate about? What can they learn about YOU? The more you learn about someone, the more credible they become. That credibility translates into interest. When you sprinkle in fun facts and pictures about YOU with helpful tips, tricks and tid-bits about your services than you begin to get recognized as an “industry expert” of sorts. Everyone wants an “expert” in their back pocket. This is your opportunity to make a difference while your competitors are scratching their heads.
Exec-u-sist can do the research to find images and information about your industry to post on your behalf. We will upload personal pics with comments so your “friends” can feel more connected. Our admins will also look through your social media feeds to “Like” and comment on posts so you always stay on people’s minds. This is critical, especially for review sites to acknowledge good ratings and show remorse for bad ones. Let Exec-u-sist help you stay socially engaged.